Öncel Cebeci
DESIGNER
shop99-cover.jpg

Shop 99

AI/ML · E-commerce · Chatbot

A personal shopping assistant for every user, powered by chatbot technology, making online shopping easier and more personalized.

Lead Product Designer — Conducted UX research, shaped the product concept and ran workshops that significantly improved development speed.

Established the brand tone using bold, clean visuals and chatbot metaphors to make the AI assistant feel approachable and intuitive.

Established the brand tone using bold, clean visuals and chatbot metaphors to make the AI assistant feel approachable and intuitive.

Designed for fluid conversational flow, with modular chat bubbles and clear visual feedback to reduce cognitive friction.

Designed for fluid conversational flow, with modular chat bubbles and clear visual feedback to reduce cognitive friction.

Extended the system into physical assets like gift vouchers—creating a coherent cross-touchpoint ecosystem with shared visual language.

Extended the system into physical assets like gift vouchers—creating a coherent cross-touchpoint ecosystem with shared visual language.

Visualized the design strategy using journey mapping and service blueprints to align with AI behavior and user expectations.

Visualized the design strategy using journey mapping and service blueprints to align with AI behavior and user expectations.

From conversation to checkout, I designed an AI-powered shopping journey that feels natural and scalable, powered by analytics and admin dashboards that keep everything clear and in control.

From conversation to checkout, I designed an AI-powered shopping journey that feels natural and scalable, powered by analytics and admin dashboards that keep everything clear and in control.