Content Manager: One workspace that brings creative teams together
“It is good to have an end to journey toward; but it is the journey that matters, in the end.”
CLIENT: 90 SECONDS
ROLE: HEAD OF DESIGN & UX
DATE: Q2 2023 - Q1 2025
The backbone of 90 Seconds is collaboration. Every day global teams and creators pass around videos, images, audio and copy to bring video content to life. But feedback had turned messy. Links were buried in emails, comments scattered across chats and versions piled up until no one knew which file was final.
Content Manager pulled everything back into one place. Every asset could be uploaded, organised, reviewed and approved without leaving the workspace. Navigation was simple, folders and search worked the way people expected, and annotations made feedback clear instead of vague and role-based sharing kept access simple but secure.
Instead of chasing files, teams could focus on the work. Content Manager turned review and approval from a bottleneck into a smooth part of the process and quickly became one of the most used features on the 90 Seconds platform.
Approval cycles reduced by
35%
Project completion rate increased by
22%
