I'm Oncel!
I'm an AI-first designer based in APAC with 20 years of product design experience, helping global brands and startups bring ideas to life. I don’t just design for aesthetics—I craft products that work beautifully and serve real needs.
I thrive in end-to-end product development, from zero to Series B, blending design, strategy, and front-end execution to build something meaningful. I embrace AI as a powerful tool, using it to push creativity, speed up workflows, and make better decisions.
Beyond design, I manage projects, collaborate across teams, and get hands-on with front-end development to ensure every detail is just right. For me, it’s not just about making things look good—it’s about making them work, scale, and succeed.
So, what do you think? Sounds good to you?