From MVP to millions: the evolution of Bundle News
“What matters in life is not what happens to you but what you remember and how you remember it.”
CLIENT: BUNDLE
ROLE: SENIOR PRODUCT DESIGNER
DATE: 2012 – 2013
Back in the early 2010s, news apps all felt the same. Endless feeds, generic headlines, nothing that felt like it belonged to you. Bundle wanted to flip that, to make the daily news something personal, not just another scroll.
The design gave readers choices. They could browse immersive cards, quick-scan grids or compact lists. My Bundle let them build their own feed from favourite sources, topics and story types. And to stand out on crowded home screens, Bundle took on a bold new brand and logo that people would actually remember.
It worked. Bundle became one of the top-rated news apps in the world and more than a decade later the same core flows are still shaping how millions of people read their news every day.
Top‑rated news aggregator in
App Store
Monthly active users surpassed
1M+
