Starting over: rebuilding a platform for global video production
“The secret of getting ahead is getting started.”
CLIENT: 90 SECONDS
ROLE: HEAD OF DESIGN & UX
DATE: Q1 2021 - Q3 2024
90 Seconds had grown into a global platform for video production connecting brands with creators across the world. But after years of expansion the product no longer felt fast or simple. Ordering was slow, steps were scattered and the design looked like several different products stitched together.
The redesign was a chance to start fresh. Ordering was rebuilt so brands could get projects moving in minutes. Project tracking became something you could actually follow as it happened. Collaboration tools that once felt disconnected were brought into one place with a design system that finally made the whole platform feel consistent on web, mobile and internal tools.
What launched wasn’t just a new look. It was faster, easier to use and something teams could trust again. A platform that kept pace with how people actually work and helped 90 Seconds feel ahead of the curve.
Ordering speed increased by
6x
Delivery of productized services accelerated by
39%
