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Wordrow

2017, Game

A fast, friendly vocabulary game built with a boutique indie studio, designed to motivate players through structure and playfulness.

Lead Product Designer — I defined the game mechanics, designed flows and set the visual direction, guiding the product from prototype to launch.

Impact — The prototype evolved into a polished launch with minimal UI and playful touches. Structured levels and achievement badges drove motivation, while instant performance tracking created a rewarding, user-focused experience recognized in the mobile gaming space.

Wordrow is a fast, friendly word game built with a minimalist style and playful details. Structured levels and achievement badges keep players motivated and learning.

Wordrow is a fast, friendly word game built with a minimalist style and playful details. Structured levels and achievement badges keep players motivated and learning.

Motivation through structure

Motivation through structure

Recognizable game patterns, structured levels and achievement badges sustained player motivation.

Performance at a glance

Performance at a glance

Instant tracking gave players clear feedback, adding excitement and encouraging competitive play.

Clarity without friction

Clarity without friction

A simple UI and straightforward progression system kept players learning and engaged without distractions.

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Reflection

Reflection

The result was a polished, user-focused experience that stood out in the mobile gaming space. It demonstrated how clear systems and playful touches can assist learning through games.