A ground-up member platform for a community spanning startups to large enterprises, designed to feel both exclusive and accessible.
Senior Product Designer — Refined flows, established a consistent design system and partnered with development for rollout.
Impact — The platform was delivered from scratch with a clear IA to structure diverse content. A visual system balanced exclusivity and accessibility. Interaction patterns served a broad audience and established a design foundation for future iterations.
The events calendar was aligned with real-world time structures, reinforcing usability through clear spatial mapping of dates and times.
A card system adapted to multiple event types, keeping schedules legible at a glance while supporting quick comparisons.
Visual hierarchy placed event details, ticketing and sponsor visibility in harmony, keeping layouts informative without losing commercial value.
Audio UI patterns were made consistent so the media player felt intuitive across different types of content.
A modular timeline system presented a century of history in a way that was structured yet easy to scan.
The platform unified history, live events and media into a single design system that continues to scale with the Chamber’s needs. It proved that clear structure and hierarchy can serve a broad audience without losing clarity.