Öncel Cebeci
DESIGNER
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90 Seconds Rebrand

Branding · Visual Identity

90 Seconds needed a refreshed brand identity that reflected its growth, global reach and evolving product suite. The goal was to modernize the brand while keeping it instantly recognizable to its existing creative community.

Creative Director — Directed the rebranding process from concept to rollout; collaborated with brand, marketing and product teams to unify the company’s visual identity across all platforms and touchpoints.

Retained the signature “90” mark while introducing cleaner geometry and flexible usage variations.

Retained the signature “90” mark while introducing cleaner geometry and flexible usage variations.

Designed diverse color palettes with supporting gradients for digital depth.

Designed diverse color palettes with supporting gradients for digital depth.

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Introduced soft, abstract gradients and dynamic backgrounds to represent creativity and global diversity.

Introduced soft, abstract gradients and dynamic backgrounds to represent creativity and global diversity.

Designed localized “Hi, [City]” logo treatments to celebrate the brand’s worldwide presence.

Designed localized “Hi, [City]” logo treatments to celebrate the brand’s worldwide presence.

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Created a comprehensive style guide for consistent application across web, product UI, social media, events, and internal comms.

Created a comprehensive style guide for consistent application across web, product UI, social media, events, and internal comms.

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Applied the refreshed brand across the product platform UI for a cohesive customer experience.

Applied the refreshed brand across the product platform UI for a cohesive customer experience.

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The new system streamlined creative execution, reduced inconsistencies, and provided the team with a scalable, adaptable brand toolkit.

The new system streamlined creative execution, reduced inconsistencies, and provided the team with a scalable, adaptable brand toolkit.