A fertility and pregnancy companion that supports women with guidance, tracking tools and a design language tailored to expectant and new mothers.
Lead Product Designer — I ran in-depth research with women trying to conceive and expectant mothers, mapped user journeys, designed core interactions and established the design system through MVP.
Impact — Product launched successfully with features rooted in user insight. Clear flows reduced friction in tracking. A calming visual language built trust and made the app feel supportive. The experience was recognized by its audience as empathetic and relevant.
Every feature, from cycle tracking to ovulation monitoring, was created through research and iteration, with user input directly shaping the final product.
A soft color palette and minimal typography conveyed calmness and reliability while staying approachable and modern.
The app guided women through a pivotal stage of life and was recognized by its audience as trustworthy and relevant. It demonstrated the importance of research-led design in blending science, empathy and clarity into one experience.