Öncel Cebeci
DESIGNER
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Yesmom

Mobile App · Women’s Health · Healthcare Tech

YesMom is a fertility and pregnancy companion that supports women with guidance, tracking tools and a design language tailored to expectant and new mothers.

Lead Product Designer — Conducted in-depth user research, defined product direction and built the design system through MVP.

The project started with interviews with women trying to conceive and those already pregnant. Their insights guided the design, making it empathetic and relevant.

The project started with interviews with women trying to conceive and those already pregnant. Their insights guided the design, making it empathetic and relevant.

Every feature, from cycle tracking to ovulation monitoring, was designed through research and iteration, with users’ input directly contributing to the final product.

Every feature, from cycle tracking to ovulation monitoring, was designed through research and iteration, with users’ input directly contributing to the final product.

A soft color palette and minimal typography were chosen to convey calmness and reliability, while still feeling approachable and modern.

A soft color palette and minimal typography were chosen to convey calmness and reliability, while still feeling approachable and modern.

The result was a supportive companion that blended science, empathy, and clarity to guide women through a pivotal stage of life.

The result was a supportive companion that blended science, empathy, and clarity to guide women through a pivotal stage of life.