A personal shopping assistant powered by AI chat, designed to make online shopping seamless, personalized and trustworthy.
Lead Product Designer — I led UX research, mapped conversation flows, created service blueprints and defined the visual branding.
Impact — The chatbot felt intuitive with a modular design system and consistent brand voice. Checkout was seamless from conversation and journey mapping aligned AI behavior with user expectations.
Modular chat bubbles and clear visual feedback reduced friction and kept the experience predictable.
The system extended into physical assets like gift vouchers, creating a coherent cross-touchpoint ecosystem.
Journey mapping and service blueprints tied the assistant’s behavior to real user expectations and AI capabilities.
From conversation to checkout, the result was an AI-powered shopping journey that felt natural and scalable. It demonstrated how conversational design and strong systems can turn advanced technology into an accessible retail experience.