Öncel Cebeci
DESIGNER
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Travelbook

SaaS · Travel Tech

A traveler-first platform that blends planning, journaling, social sharing and frictionless booking.

Lead Product Designer — Led research, UX and UI from concept to launch; drove acquisition strategy and improved user engagement.

I led end-to-end UX research and shaped the core concept, aligning acquisition strategy with the product’s early roadmap.

I led end-to-end UX research and shaped the core concept, aligning acquisition strategy with the product’s early roadmap.

A fully responsive UI made Travelbook easier to use across devices, improving consistency and accessibility for all users.

A fully responsive UI made Travelbook easier to use across devices, improving consistency and accessibility for all users.

A simplified sign-up flow reduced friction at first run, improving onboarding and early acquisition effectiveness.

A simplified sign-up flow reduced friction at first run, improving onboarding and early acquisition effectiveness.

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We designed the flows around real user needs and used familiar patterns to keep things easy to pick up.

We designed the flows around real user needs and used familiar patterns to keep things easy to pick up.

We shaped Travelbook into a unified and intuitive travel experience, making planning and journaling simpler and more enjoyable.

We shaped Travelbook into a unified and intuitive travel experience, making planning and journaling simpler and more enjoyable.