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Icered

2018, Events

An event management platform designed for exposure, sponsorships and organizer workflows.

Lead Product Designer — I built rapid prototypes, designed real-time data views, modular UIs and WYSIWYG patterns for custom event pages.

Impact — Launched on a fast timeline with design sprints that absorbed evolving requirements. The WYSIWYG editor let organizers build custom event pages. A modular UI improved sponsor flows, while a clear, energetic design kept the platform reliable for organizers.

Icered is an event‑management platform for organizers and sponsors, built to capture the energy of live events while staying reliable.

Icered is an event‑management platform for organizers and sponsors, built to capture the energy of live events while staying reliable.

Data in motion

Data in motion

Developed a real-time data layout using charts and dynamic cards to give organizers immediate visibility and control.

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WYSIWYG, but with structure

WYSIWYG, but with structure

WYSIWYG editor structured around reusable design patterns, ensuring consistency while giving users freedom to shape event pages like full websites.

Connecting through modular design

Connecting through modular design

Created a modular sponsorship directory UI—enabling sponsors and organizers to connect using a flexible, reusable component structure.

Clear hierarchy for complex details

Clear hierarchy for complex details

Form system designed with modular fields and clear hierarchy, making event setup intuitive while supporting complex sponsor and exposure details.

Reflection

Reflection

Through design sprints with event organisers and sponsors, we built real‑time data views, a structured WYSIWYG editor and a flexible sponsorship directory. These reusable components ensured the MVP could evolve gracefully with changing requirements.