Öncel Cebeci - Systems-minded designer

Hi, I’m Öncel

and this is my story.

the Spark
the Spark
the Spark
the Spark

Many years ago, I fell in love with the space between chaos and order. Back then, design wasn’t a job. It was how I made sense of how things were made.

That spark never went out.

The spark grew brighter. Ideas became a language, and I learned to speak fast.

1/5BEGIN_

Hi, I’m Öncel

and this is my story.

the Spark

Many years ago, I fell in love with the space between chaos and order. Back then, design wasn’t a job. It was how I made sense of how things were made.

That spark never went out.

The spark grew brighter. Ideas became a language, and I learned to speak fast.

1/5BEGIN_

Hi, I’m Öncel

and this is my story.

the Spark

Many years ago, I fell in love with the space between chaos and order. Back then, design wasn’t a job. It was how I made sense of how things were made.

That spark never went out.

The spark grew brighter. Ideas became a language, and I learned to speak fast.

1/5BEGIN_
ART DIRECTOR / 2008 - 2014
Chapter I

I began in advertising, where ideas had seconds to live. It taught me speed, instinct, persuasion. But I wanted more than attention. I wanted purpose.

I wanted utility.

But speed isn’t the same as progress. I wanted to build, not just sell. So I started over.

2/5SHIFT_
A vintage teal and white computer with a curved design and a monitor, reminiscent of early 2000s technology.
Logo of Adobe Photoshop, featuring a blue background with the letters "Ps" prominently displayed.
A black pen lying beside a black cylindrical pencil holder on a gray background.
Color palette fan deck featuring a variety of vibrant paint swatches.
A black Sharpie permanent marker lying on a flat surface, with a white barrel and black cap.
A professional DSLR camera with a large lens, featuring a green-tinted glass and a sleek black body.
ART DIRECTOR / 2008 - 2014
Chapter I

I began in advertising, where ideas had seconds to live. It taught me speed, instinct, persuasion. But I wanted more than attention. I wanted purpose.

I wanted utility.

But speed isn’t the same as progress. I wanted to build, not just sell. So I started over.

2/5SHIFT_
A vintage teal and white computer with a curved design and a monitor, reminiscent of early 2000s technology.
Logo of Adobe Photoshop, featuring a blue background with the letters "Ps" prominently displayed.
A black pen lying beside a black cylindrical pencil holder on a gray background.
Color palette fan deck featuring a variety of vibrant paint swatches.
A black Sharpie permanent marker lying on a flat surface, with a white barrel and black cap.
A professional DSLR camera with a large lens, featuring a green-tinted glass and a sleek black body.
ART DIRECTOR / 2008 - 2014
Chapter I

I began in advertising, where ideas had seconds to live. It taught me speed, instinct, persuasion. But I wanted more than attention. I wanted purpose.

I wanted utility.

But speed isn’t the same as progress. I wanted to build, not just sell. So I started over.

2/5SHIFT_
A vintage teal and white computer with a curved design and a monitor, reminiscent of early 2000s technology.
Logo of Adobe Photoshop, featuring a blue background with the letters "Ps" prominently displayed.
A black pen lying beside a black cylindrical pencil holder on a gray background.
Color palette fan deck featuring a variety of vibrant paint swatches.
A black Sharpie permanent marker lying on a flat surface, with a white barrel and black cap.
A professional DSLR camera with a large lens, featuring a green-tinted glass and a sleek black body.
PRODUCT DESIGNER / 2014 - PRESENT
Chapter II

The product shift

I moved from campaigns to code. From storytelling to systems. Every pixel became a decision, every decision a pattern.

It was no longer about what we say but how it works.

Explore the first product I built

What began as craft became culture. Design turned into orchestration. And people became the system.

3/5BUILD_
PRODUCT DESIGNER / 2014 - PRESENT
Chapter II

The product shift

I moved from campaigns to code. From storytelling to systems. Every pixel became a decision, every decision a pattern.

It was no longer about what we say but how it works.

Explore the first product I built

What began as craft became culture. Design turned into orchestration. And people became the system.

3/5BUILD_
PRODUCT DESIGNER / 2014 - PRESENT
Chapter II

The product shift

I moved from campaigns to code. From storytelling to systems. Every pixel became a decision, every decision a pattern.

It was no longer about what we say but how it works.

Explore the first product I built

What began as craft became culture. Design turned into orchestration. And people became the system.

3/5BUILD_
Abstract gradient image transitioning from dark to light blue with a smooth circular shape.
DESIGN LEAD / 2018 - PRESENT
Chapter III

From 0 to 1

From 0 to 1

From 0 to 1

From 0 to 1

I learned to take products from idea to system. Designing not just what people see, but how teams build and grow them. Each launch taught me the same truth:

Good design is what survives contact with reality.

See selected work

See selected work

See selected work

See selected work

Mobile boarding pass and flight reservation interface — minimalist UX for airline travel app design.

Then the tools learned to think back. A new conversation began.

4/5EVOLVE_
Abstract gradient image transitioning from dark to light blue with a smooth circular shape.
DESIGN LEAD / 2018 - PRESENT
Chapter III

From 0 to 1

I learned to take products from idea to system. Designing not just what people see, but how teams build and grow them. Each launch taught me the same truth:

Good design is what survives contact with reality.

See selected work

Mobile boarding pass and flight reservation interface — minimalist UX for airline travel app design.

Then the tools learned to think back. A new conversation began.

4/5EVOLVE_
Abstract gradient image transitioning from dark to light blue with a smooth circular shape.
DESIGN LEAD / 2018 - PRESENT
Chapter III

From 0 to 1

I learned to take products from idea to system. Designing not just what people see, but how teams build and grow them. Each launch taught me the same truth:

Good design is what survives contact with reality.

See selected work

Mobile boarding pass and flight reservation interface — minimalist UX for airline travel app design.

Then the tools learned to think back. A new conversation began.

4/5EVOLVE_
NOW
Chapter IV 
Chapter IV 

Now the canvas thinks back

Now the canvas thinks back

Design has always been a conversation, between intent and outcome. Now, the canvas replies. My tools listen, learn and adapt.

The craft hasn’t changed. Only the dialogue has.

Design has always been a conversation, between intent and outcome. Now, the canvas replies. My tools listen, learn and adapt.

The craft hasn’t changed. Only the dialogue has.

Keep the dialogue going

Keep the dialogue going

The story started with design. It continues as a dialogue.

The story started with design. It continues as a dialogue.

The story started with design. It continues as a dialogue.

5/5ABOUT_
5/5ABOUT_